Broadband Internet Access

United Kingdom

On August 13, 2004 the ISP Wanadoo (formerly Freeserve in the UK) were told by the Advertising Standards Authority to change the way that they advertised their 512 kbit/s broadband service in Britain, removing the words "full speed" which rival companies claimed was misleading people into thinking it was the fastest available service. In a similar way, on April 9, 2003 the Advertising Standards Authority ruled against ISP NTL, saying that NTL's 128 kbit/s cable modem service must not be marketed as "broadband". Ofcom reported in June 2005 that there were more broadband than dial-up connections for the first time in history.

See also May 2004 New Statesman supplement on broadband.